The Premier Companies, on fire with growth in rental-purchase franchising and related industries, has established a joint venture with WheelWorkz, a leader and innovator in custom wheel and tire applications, to form Premier WheelWorkz, replacing what was formerly Premier Wheel Rentals. According to Premier President and CEO Trooper Earle, "combining the expertise of Premier in organization and franchising and the experience and background of WheelWorkz in marketing and automotive will position this new company to be unrivaled in the wheel and tire industry, spanning retail, service, repair and rent-to-own."
A longtime RTO and franchising expert, Earle began pushing beyond the boundaries of a successful RTO operation into wheel and tire rentals in 2005, offering his Premier RTO dealers the opportunity to add wheel capabilities in their stores as well as free-standing wheel operations. Tommy Crenshaw and Dale Ingram, who combined 40 years of experience in the wheels industry to make WheelWorkz the largest distributors of custom wheels in the South, brought the RTO franchising component to their business that same year. Both Premier and WheelWorkz expanded beyond their area of expertise to capitalize on markets that overlapped. Upon joining forces, they feel they have a business model that will set a new precedent in the industry and provide dealers with unrivaled support and knowledge as they pursue their RTO and wheel industry dreams.
Dale Ingram will become the new president of Premier WheelWorkz with headquarters in Memphis. "Our slogan has been: 'Where the athletes and stars bring their cars.' Adding an RTO component meant we could offer something for every customer, more than anybody else can. Now that we have merged with Premier, no one can touch us. We have all the things Premier doesn't have with respect to wheels sales, repair and service, and Premier has all that we don't have in franchising and RTO knowledge. Together we have a ton to offer."