An aggressive goal and persistence are the two ingredients which allowed the dynamic team of Jim Ratner and John Reichenbach to open their third Premier Rental-Purchase in just four years.
Jim and John come from different rent-to-own backgrounds. They actually met at The 2007 Premier Dealer Convention in Miami after they each lost their own partners. It wasn't quite love at first sight but the two met and talked for three days about a partnership plan. Their communications continued by phone with John living in Georgia and Jim living in Maine. They've worked together ever since!
John decided to move to Maine while they opened their first store in 2007. "I am the operations guy between the two of us while Jim handles the marketing, bill pay and payroll" says John. "Our plan right from the beginning was to open as many stores as quick as we can. That's what keeps us motivated and on track with our aggressive goals."
Jim and John have three terrific managers of their stores who have been with them over the past several years. The Sanford grand opening celebration will take place in July.